The best thing to hit the men's market this season is the relaunch of the 70's iconic brand Farah. Let's face it, the shapes of the 70's lend themselves pretty well to current trends especially when reinterpreted by the British. The great change are the fabrics, no more poly now it's cottons and cool twill. The direction takes the clean cut out of the preppy and introduces the unshaven angry American into the mix. I love the idea of a 1960's Telecaster hanging off a guy with a wrinkled pastel plaid shirt on. Throw on some dirty slip on white Keds and pop open a Pliney.
Friday, March 18, 2011
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