Lately we are seeing more and more lighter denim. After years of dark and raw denim it's kind of a nice addition to the old denim collection. Forget about old rockers and ill fitting 70's jeans and look at it as a new take on an old look. New shapes on younger customers. In the spring it works well with lighter fabrics tees and flip flops. Nudie and Diesel both have great new light washes . Get down to Hub and see the light.