Friday, May 14, 2010
The scientific effects of aging on fashion
Every generation has it's trademark style . The 80's had padded shoulders the 90's was the start of luxury denim (and Hub) as well as the velour virus of Juicy Couture. The 00's brought Americana updated and over embellished crap.
As a buyer and an older guy the trick is to be objective and insightful into all decades and customers. Folks in their twenties are the best canvas for more extreme trends. The only problem is sometimes they take it too literally. Runway is not reality.
Next, the lost souls in their thirties trying to figure out who they should be. A lot of people stall in style development at this point. This can also bleed into their music and cultural development.
The forties are a great time to look back and figure out what really works for you. If your are in decent shape you should be able to draw from past decades. Think of it as a "Best Of".
In your fifties, unless you are one of the left over style stumped people from the age thirty group you have a real opportunity to mix all the things you have learned. It's hard to beat the combination of wisdom and style.
When you are young the clothes can wear you. When you grow up you get to wear the clothes.
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